Media Information
The United Kingdom Windsurfing Association (UKWA) Triple Crown FreeWave Sailing Championships at 3 stunning UK locations in Cornwall, South West Ireland and Isle of Tiree in Scotland where 64 top international windsurfers battle it out in extreme conditions, judged on a combination of their wave riding and jumping skills.
Special Points of Interest
- National and international TV (3 dedicated TV programmes broadcast to 80 countries and 200 million homes), press and media coverage guaranteed.
- Dedicated web-site with all relevant information going “as live” during events.
- Windsurfing core market 15-40 year olds
- 20 million windsurfers world-wide
- Comprehensive programme of events and social activities for both press and public including alternative sports at each location.
- Competitor and spectator hospitality at each location
- International photojournalists attending events
Event Marketing
Windsurfing is powerful and exciting with breathtaking action. Imagery, clothing and equipment is related to current street culture but complemented with the highest levels of skill, technique, fitness and technology. There is, by extension, an important family element as many followers of windsurfing are under 16. Consequently, marketing activity will be prioritised to the mass market with a core target audience of 15-40 year olds.
Marketing objectives:
- Maximise awareness of and interest in the event
- Encourage spectator attendance at the events
- Provide high levels of media coverage of the events
- Promote sponsor involvement at all times
Marketing plan will include:
- Features, promotions and background stories as well as previews and event coverage
- Target media – national and local press, TV and radio, lifestyle magazines, specialist windsurf press both national and international.
Press and Media Services
Particular points of interest:
- The event has dedicated TV/film production crew and photographers to ensure maximum exposure of the event
- Website – Based on the very successful www.tireewaveclassic.com this site will go “as live” during competitions with daily updates and hundreds of photographs. During the Tiree Wave Classic competition week alone this generated 47,000 hits.
- TV terrestrial transmission in the UK will be the primary objective .UK and international multi play broadcast on satellite channels including SkySport will be the base level of coverage.
- Publicity material – including a range of event materials will be produced for distribution through magazines, windsurf shops, tourist offices, including leaflets, posters and programs.